Domination Of AI in Sales: 5 Things You Should Know

Artificial intelligence is now used everywhere, even in our houses via automated systems. Companies are innovatively using AI to make breakthrough profits in their businesses. If you are booking a cab, with the help of AI, Uber automatically locates the nearest taxi to you; all you’ve to do is sit in and reach your destination.

Domination of AI in Sales
Domination of AI in Sales

While the complications may vary, AI targets to make our lives simpler and automated. These smart algorithms can also help in various decision-making processes of companies. From sales teams and marketing departments to operations and management chores, AI can be immensely useful.

Artificial Intelligence is restructuring everything, even the customer-handling domains such as sales. Sales require direct forms of interactions between the company and the forefront customers. The entire relationship of an organization with its customers is interaction-based. But, salespeople often spend a lot of time struggling with non-sales-related works.

AI Roles in Sales

AI assists sales without replacing the human seller. It organizes the overall performance of the sales team by providing curated data and several automation tools. It also helps the sales team in better decision-making and prospecting.

AI offers very unique insights and informative information so that sales representatives focus on Solving customers’ problems.

AI governs different sales processes to improve the lead volume, close rate, and overall buying experience.

Here’s an in-depth look at how AI can increase overall sales in a company:

 1. AI in Sales as time saver by Automating Tasks

Sales representatives should focus primarily on selling less than anything. But, there are always some assisted tasks that need to be taken care of from time to time.

AI’s role in sales is of high importance as it reduces workload and further deletes unnecessary tasks that need no hardcore skills. It can track several system communications, queries and sometimes take meeting notes. This empowers the sales team to focus on the main task of sales: attacking the customer’s pain points.

Read more: Common Sales Mistakes: Learn How To Avoid Them

AI tools that assist you  to automate sales tasks:

Instaminutes: With Instaminutes, you can get your hour-long meeting notes into the CRM directly. You can automatically summarize your meetings into digital notes across all major web conferencing apps  (Zoom, Webex, GMeet, Teams, and more). Then, you can search an hour-long meeting transcript via smart filters like date, day, and so on. All you have to do is connect your calendar (Google or Outlook) with instaminutes. Then, Instaminutes will autojoin the meetings that include a meeting URL. Or, you can manually add it to your chrome extension.

Note: Instaminutes chrome extension is available for free.

Salesforce: Salesforce assists in closing high-profiting leads by increasing your win rates. It acknowledges and tracks several opportunities that are most likely to get converted. Furthermore, you can get further updates about the pipeline trends and notes of customer engagement behavior.

You can combine Salesforce with Instaminutes and utilize the power of the captured data.  Integrate Instaminutes with Salesforce to have notes automatically logged under the appropriate meetings in Salesforce. In addition, Instaminutes will include notes, transcripts, and meeting recordings inside Salesforce.

2. AI in Sales boosts Lead Closing Rate

Further, AI tools assist sales teams to get predictive analyses of customers’ buying behaviors. These  AI analytics can track Off deals that have an increased chance of closing. Instead of depending on your shifting instincts, you can use the data supplied by AI.

The algorithm consists of data based on historical information and previous buying behavior (emails sent, queries, etc.) of the consumers. This can boost your sales team’s overall productivity as well as it can focus on promising leads. Thus, artificial intelligence in sales increases lead volume, helps teams focus by automating and augmenting complex tasks, gives accurate data and information, and contributes to revenue generation.

Market acuired by AI in sales
Market acquired by AI in sales

3.  AI in Sales Increases Accuracy in Forecasting Results

Sales managers are often encountering the challenge of predicting the sales number for each quarter. And why not? The whole team performance,  individual payroll, and hiring statistics depend on it. Further, a single missed forecast can make a company face a huge loss.

Artificial intelligence helps sales management predict the next quarter’s revenue with great accuracy. This allows the sales manager to plan in advance for the upcoming challenges.

It helps make optimal use of data and existing resources as per predictions in the database. With AI-driven technology, sales managers can get real-time analysis of the sales to know when to advance in between or propose a sales deal.

Remember, the quality of the forecast depends on the accuracy and data segmentation of the past sales data.

4. Cross-Sell to Up-Sell

Selling to your existing customer audience increases the selling rate and further sales volume. Cross-selling products and up-selling are beneficial to work because they are an economical way to grow top-line revenue. But the challenges are to find out whom to sell.

Either you can spend a huge amount on marketing to those who don’t buy or care to leverage AI in sales to line up customers that would accept an upgrade for products or are liking to buy a new product from you.

In that way, you will get valuable charts from customers ready to sign up for more or improved services or products. Ultimately, you will witness a decrease in your marketing costs and increased sales revenue.

5. Customer Engagement is essential

A successful company relies on the trust and loyalty of its consumers.

These two key qualities are the stems of customer relationships. For sales individuals, it is a challenge to keep customers aligned with the organization without some backup information. One missed chance can be a loss, and the opportunity cost will not rise.

Smart sales individuals invest in several AI tools to establish connections with buyers. These tools give immediate customer insights and their required needs. Apart from this, the sales individuals can get a note of the customer’s previous interaction with the company.

Furthermore, AI in sales can score the leads and highlight the most promising leads for the benefit of the business. It can also provide required data to follow up with them.

AI in sales has a big impact.
AI in sales has a big impact

The Future Progress Lies with AI

You’ve to be very smart using AI in sales. No doubt, AI is much more accurate in collecting, compiling, and further managing databases; but long-lasting relationships are formed with human interactions. The task of AI is to help you focus on the core needs of sales; by helping the team yet humans are required for relationship building. That’s where the importance of human cognitive skills is valued. 


Leave a Reply

Your email address will not be published. Required fields are marked *